In the exciting world of

telecommunications, where the

pace of change and technological advancement is relentless, it's sometimes the smallest details that can carry the most profound meanings.

When Ger Noonan and Matt Milligan decided to establish their venture in this dynamic industry, they wanted a name that reflected their vision: a resilient, ever-ascending force in the realm of telecommunication solutions. The term "buoyant" seemed a perfect fit, representing the essence of staying afloat and rising against the currents, just like they planned their company to be.

However, it was essential for Ger and Matt to highlight the unique nature of their endeavour. This was not just another telecommunications company; it was a daring undertaking marked by innovation, resolve, and a deep commitment to the clients they served. Hence, they decided to make a slight tweak to the spelling, changing 'Buoyant' to 'Bouyant.'

This change served dual purposes. It marked the company as distinctive, slightly deviating from the norm, just like the solutions and services they were set to offer. Simultaneously, it also held an element of surprise that often led to a conversation about the company's ethos and its journey.

Lastly, 'Bouyant-C' is a nod to the founders' respect for diversity and global experiences, signifying that while they're rooted in the English language, they aren't afraid to borrow from other cultures and shake things up a bit.

The playful misspelling embodies the company's audacity, its willingness to break from the status quo, and its constant strive for better connectivity, stronger networks, and happier clients. It’s this bold approach that characterizes Bouyant-C, and it all starts with the name.